Search, paid media,
and data that earns its keep.

I'm an independent digital marketing consultant with over 20 years of experience across in-house marketing roles, agency-side strategy, and long-term freelance engagements. Previous in-house experience includes Edrington Group and Energy Saving Trust; current clients are primarily UK-based SMEs and established brands.

My methodology is straightforward: audit what exists, fix the fundamentals, then scale what the data supports. I don't recommend channels for their own sake — only where the commercial case is clear and measurable.

Clients come to me when they need someone who sees across SEO, paid search, paid social, and analytics simultaneously — and who can give a straight answer on where their budget is best placed.